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COMMUNITY NEWS

PRESS RELEASE For Immediate Release: June 3, 2010 Association of American University Presses and Firebrand Technologies Partner to Bring NetGalley to University Presses June 3, 2010—New York, NY and Newburyport, MA –- The Association of American University Presses (AAUP) announces a new benefit program in partnership with NetGalley, a web-based service that provides a robust toolset for publishers to share digital galleys and press kits with their contacts as well as tapping into new communities of professional readers. In addition to reaching traditional reviewers and media contacts, university presses can use NetGalley to share digital galleys with the international rights market, librarians, booksellers and retailers, bloggers, and professors requesting desk copies.

The cost of NetGalley for an AAUP member publisher will depend on the number of titles hosted on the site each month. Regardless of their level of participation, AAUP members are eligible to receive a 10% discount off the normal NetGalley monthly subscription rate.

“Digital galleys are an important new tool for university presses and NetGalley’s elegant solution can offer our members savings in both time and money along with the chance for their books to reach a wider array of reviewers and buyers,” said AAUP Electronic & Strategic Initiatives Director Brenna McLaughlin.

Island Press is one of the first AAUP members to subscribe. “We have been using the NetGalley service since February 2009. It is an extremely valuable resource for a small press in our outreach to the rapidly changing media world. The advantage of offering early, secure electronic review and exam copies to media as well as professors, has allowed us to reduce our review copy mailings and to extend our outreach,” said Jaime Jennings, Senior Publicist, Island Press.

NetGalley provides the real-time transmission of digital galleys and multimedia press kits. Publishers can also allow readers to request a printed galley. A major benefit of the program is the opportunity for readers to download secure, searchable, full-color digital galleys to their desktop or to devices such as the Amazon Kindle, Barnes & Noble Nook, or Kobo eReader. For university presses, NetGalley can aid in their desk/exam copy needs by allowing this process to be done faster, at lower cost and with real-time reporting on who is reading a title.

In addition to inviting existing contacts to view galleys, publishers can also list their titles in NetGalley’s catalog and approve requests from NetGalley members. NetGalley offers a broad range of marketing programs to reach qualified readers via email, social networking, in online trade advertising, and at industry events.

There is no charge for a reader to sign up for a NetGalley account and create a profile indicating their category preferences as well as their credentials as a professional reader. Members can view title information in the NetGalley Catalog, where they can request galleys from the publisher, and can view galleys they’ve been approved to access within their account.

About AAUP The Association of American University Presses is an organization of more than 130 non-profit scholarly publishers, dedicated to the support of creative and effective scholarly communications. Through its programs and information resources, AAUP helps its members fulfill their common commitments to scholarship, the academy, and society. Learn more at www.aaupnet.org.

About Firebrand Firebrand Technologies (www.firebrandtech.com) provides steadfast leadership and seamless information flow throughout the publishing process. Our newest addition, Content Services, helps publishers manage, store, convert and distribution final book content. Firebrand’s Title Management Solutions track titles from pre-acquisition through post-production; our Eloquence Metadata Solutions are the fastest, most accurate and cost-effective way to implement ONIX. NetGalley delivers digital galleys to professional readers; our Ecommerce Solutions help deliver direct-to-consumer sales and landing pages.

For more information please contact: Association of American University Presses 28 West 36th Street, Suite 602 New York, NY 10018 212-989-1010 www.aaupnet.org

Firebrand Technologies 44 Merrimac Street Newburyport, MA Tel: 978-465-7755 Fax: 978-465-7759 Email: info@firebrandtech.com www.firebrandtech.com www.netgalley.com

Older News

Dan Lee Joins Firebrand Technologies as Content Chief

Newburyport, MA, May 3, 2010—Firebrand Technologies today announced that Daniel Lee has joined the company as Content Chief and head of Firebrand's new Content Services group. Lee is the former Director of Digital Content Development at Harvard University Press, and prior to that was the Digital Publishing Manager at Yale University Press. Dan is well known in the university press community as an innovator in the digital publishing landscape.

Fran Toolan, Firebrand's Chief Igniter, commented, "Bringing Dan on board marks our commitment to integrating both content and metadata throughout the publishing workflow and out into the digital supply chain. Firebrand is uniquely positioned to help publishers develop digital workflows and Dan will bring strong leadership as we build this new suite of services."

Firebrand also announces a partnership with industry-acknowledged expert Joshua Tallent at eBook Architects to provide conversion services. Tallent reflected, "We are proud to be working hand-in-hand with Firebrand to provide high-quality eBook conversions. Firebrand's passion for metadata is a perfect fit with our passion for eBooks."

Firebrand has been in 'pilot' mode with several publishers for the past six months to gain a thorough understanding of the needs of the digital supply chain. At BEA, the company plans to unveil prototypes of several new services expected to be formally launched at its Community Conference in late September.

"Our aim is to be agnostic if publishers are already working with Digital Asset Management tools or Digital Asset Distributors," commented Lee. "But we will have our own suite of services available for those who are interested in an integrated end-to-end solution to create, manage and distribute their digital content."

About Firebrand Technologies Firebrand Technologies (www.firebrandtech.com) provides steadfast leadership and seamless information flow throughout the publishing process. Firebrand's Title Management Solutions track titles from pre-acquisition through post-production; our Eloquence Metadata Solutions are the fastest, most accurate and cost-effective way to implement ONIX. NetGalley delivers digital galleys to professional readers; our Ecommerce Solutions help deliver direct-to-consumer sales and landing pages.

Firebrand Contact Information Susan Ruszala 908.456.3383 info@firebrandtech.com

Content Services

INTRODUCING CONTENT SERVICES

• • Preview our new Content Services

We are proud to announce the launch of a new quality solution for the robust management, storage, conversion, and distribution of final book content: Firebrand's Content Services.

It's no exaggeration that currently, most of our clients are man-handling their digital content. On the flip side, content consumers are clamoring for richer e-content on more devices.

With Content Services, publishers manage title records, files and distribution from one source. Content Services allows publishers to create an eBook title using a familiar, easy-to-follow, web-based Title Management wizard, upload content just once to Firebrand, pick from an array of conversion options, manage the conversion process, and then distribute it to where it needs to go. We support file and metadata management, and distribution to all of the programs in which our clients are currently participating or want to participate in.

Depending on your needs, Title Management can work with other Digital Asset Management and Distribution systems and we will work with you to provide thorough integration of our tools with your other business and technology solutions.

Firebrand's Content Services include:

• Changes in Title Management that will include integrated digital asset and workflow management tools, secure digital file storage and warehousing, and detailed reporting and tracking. This gives you an intuitive and familiar interface that is the key to controlling your title information, metadata, and content.
• Distribution to other storage vendors, online search and discovery programs, eBook retailers and aggregators, print-on-demand vendors, and publisher websites for direct eBook fulfillment. The distribution of full book content is closely tied to the associated metadata flowing through our Eloquence metadata services.
• Quality File Conversion through a partnership with eBook Architects, led by industry-acknowledged eBook formatting expert Joshua Tallent.
• Marketing Services through NetGalley for digital galley and press kit distribution.
• Ecommerce Storefront and Direct eBook Fulfillment, a pre-developed architecture that allows publishers to serve site visitors with up-to-date title information and the ability to purchase titles in all formats.

SUPPORT

• Contact Support at askburnie@firebrandtech.com

Twitter

• Follow us on Twitter @ASKBURNIE, @FTOOLAN, @DSLESSING, @NETGALLEY

Important information for publishers who supply children's product POSTED 7/24/2009

• Important for all childrens book publishers, new CSPC policiy on CPSIA finally done.
• CPSC Issues Policy Statement on CPSIA Tracking Labels: http://www.publishersweekly.com/article/CA6672574.html?rssid=192

NetGalley in the news

Check out "Follow The Reader" click here: [1]

About Follow the Reader is a new blog for those who read and recommend books. Follow the Reader is sponsored by NetGalley (at [2]) but you'll most often hear two independent publishing voices: Charlotte Abbott, and Kat Meyer.

New to the Firebrand Wiki?

Finding Important Pages

Many of the important pages you need to get started with the Wiki are found in the left hand navigation.

Creating and Editing pages on the Conference Wiki

We've prepared several Help pages regarding the creation of new pages and how to use Wikitext, the wiki markup language of MediaWiki (the platform on which the Wiki is based).

• Creating a new account and logging in -- you'll need to login before you can add new pages or edit existing ones on this wiki.
• How to create new pages on this wiki -- very helpful in terms of creating new pages about yourself or about a discussion idea that you might want to propose at the conference.
• Wikitext Quick Reference -- it's pretty surprising how powerful Wikitext is in terms of formatting pages.
• Imbedding Images on Pages -- if you want to spice up the pages some with graphics.
• User's Guide

Where to find help

If you are still stumped, email Denise, Denise at FirebrandTech dot com, or call the office at 978-465-7755